As employees of a market leader company, we cannot pass by another leading company in our field. We are talking about Apple - its success does not leave us indifferent and, of course, makes us interested in the person who stands behind him - the founder of the company, Steve Jobs. That is why we could not get past the book “Jobs Rules. Universal principles of success from the founder of Apple ”, written by American journalist Carmine Gallo. It describes the basic tenets that Steve Jobs adhered to on his way to overwhelming success. The principles that helped the boy, who is doing something in his garage, become one of the greatest people of our time, which all businessmen imitate and worship. Gallo himself believes that his book is about “innovation without pain” and highlights 7 principles of Steve Jobs that can be applied in all areas of life:
1. Do what you love. All his life, Steve Jobs consciously followed the dictates of his heart and this largely predetermined his success.
2. Leave a mark in the universe. Oh, someone, and the creator of Apple certainly succeeded. But we must not forget about the people who supported his undertakings and helped him change the world.
3. Shake your mind. Any innovation borders on creativity very closely, and Jobs considered creativity the process of combining things.
4. Sell dreams, not products. One of the most famous quotes related to Apple. The phrase has so “grown” that many consider it the official slogan.
5. Say no to a thousand things. ” According to Jobs philosophy, the most difficult thing is simplicity. In order to find what you need, you should abandon everything superfluous.
6. Create an insanely great experience. The operation of the Apple retail chain has become the gold standard in the service industry - any business can take over their experience.
7. Master the message. You can be a real genius with amazing ideas, but what's the point if you can't share them with the world?
Perhaps for some these principles will seem quite superficial. The apparent simplicity hides a depth due to which it is much more difficult to understand and follow them, but it’s worth trying!